How to know your audience

Know your Audience – 3 Essential Questions you need to answer

The key to succeeding and delivering a great presentation is to know your audience. The better you know your audience, the more likely you are to deliver a presentation which will persuade and influence your audience. In this article, I’m going to share with you the three things that you need to focus on so that you know exactly who you are talking to.

 

 

 

Know who is in your Audience

The first thing that you need to know about your audience is who are they. This is not an individual level, but you need to know who is in the room from a broad categorization point of view. If you are speaking to a large room of 20, 30, 40 people, you’re, most likely, not going to know everybody individually. However you’re going to know broadly who they are. Are they business owners? Are they leaders of a large corporation? You’re going to know at a high level who is in the room. If you’re speaking in a smaller setting of five or six people, you are more likely to know who is in the room with you. This is invaluable information because it means that you can appreciate the dynamics.

In a corporate situation, if there are five people in the room, there is likely to be one or maybe two decision makers. The rest of the audience are influencers. It means that you can tailor your presentation and the material that you cover to the audience to ensure that you give the influencers supporting your recommendation the right information. And, crucially, you give the decision makers the information they need to make a decision.

The first thing that you need to focus on when you are planning your presentation before you prepare any material is to know who is going to be in the room to watch your presentation.

Know how much your audience already understands

The second thing you need to know about your audience is to understand how much they know about your topic already. What do they know about the information that you’re going to cover? You need to avoid covering information that they already know. That wastes their time and your audience members will get frustrated. To avoid frustrating them, you need to be pitching your material at a level which is new to them. Provide them new information, new guidance, new steps. Whatever you’re covering in your presentation, it needs to be fresh material. If you go over old material, your audience will feel that their time is being wasted.They will get frustrated, and you will not get the result that you expect.

The second thing you need to focus on is to know exactly what your audience understands about your topic already so that you can tailor your material accordingly.

 

Know what motivates your audience

The third area you need to study to ensure you know your audience is to appreciate what motivates them. This is so you can provide the information that is going to influence them to make the decision that you want them too. Ensure that you study your audience and know what their hot buttons are so you understand what information will trigger them to take the action that you want. This is so you can include it in your presentation. If you don’t, you’re relying on luck to get the result you want. The more material that you provide that will motivate and influence your audience members to take the action you want, the more likely you are to succeed.

Material that influences, motivates and inspires your audience members is the right material for your audience!

 

Conclusion

In this article, we’ve covered off the three broad areas you need to understand to ensure you know your audience.

If you’d like to get to know your audience better, then I challenge you to answer these three questions.

Check out my mentoring and mastermind services that will help you enhance your communications, enhance your authority, and enhance your influence. Check them out and I look forward to seeing you and helping you develop your communication skill and becoming the authority and leader in your field.

About The Author

Mark Kyte

Mark Kyte is a public speaking mentor and founder of the Public Speaking Skills Academy. Mark loves helping clients achieve dynamic results that help them increase their influence and get more clients. Read more of his blog and if you like what you see check out the mentoring programs.