Is your elevator pitch missing the mark?

Forgive me while I vent a little. My frustration stems from disappointment.

Last night I had a wonderful evening at a NSW Business Chamber networking event where I met plenty of great small business owners striving hard to make their businesses a success. At the event there is a “sixty second soapbox” segment where a handful of business owners get one minute to present their elevator pitch to the room with the obvious aim of getting some leads.

Some presented their business well, while others were not so successful. What concerned me most, and I’m sure subconsciously concerned other business owners standing there listening to the pitches were the business owners that were reliant upon a script.

We are talking about sixty seconds for you, as a business owner, to talk about your business.

By utilising notes, and I’m talking a full-blown script – not just bullet points! You are communicating to your audience that you don’t really have a full handle on your business services, you are not passionate about what you do, and your credibility is open for debate.

This might sound harsh, but is it?

Now, I’m sure that individually each of the business owners who relied upon a script are credible, they are passionate about their businesses, and the DO know everything that their business is capable of and can help clients with. But by using a script, reading it verbatim, and not establishing eye contact that is not the message that was heard by the people they wanted to communicate with in the room.

My challenge for you is this – for any topic you are passionate about you should be able to deliver a short sixty-second pitch without needing to rely upon a full script. Let your passion and your knowledge of your business shine to the room.

About The Author

Mark Kyte

Mark Kyte is a public speaking mentor and founder of the Public Speaking Skills Academy. Mark loves helping clients achieve dynamic results that help them increase their influence and get more clients. Read more of his blog and if you like what you see check out the mentoring programs.