Habits of Power presenters and sales people

7 Habits of Powerful Presenters and Sales People

There are speakers who can captivate an audience and influence their thinking and sell their ideas effortlessly. What are the key differences that separate them from an ineffective speaker?

Below are seven habits that distinguish a powerful and influential presenter.

Focus on the Audience
To influence an audience a powerful presenter knows their attention and energy must be on the audience and their understanding of the message that the presenter wants to share with them. A powerful presenter is tuned to the signals and feedback from an audience and makes “course corrections” as required.

Enjoy Silence
It takes confidence and skill to enjoy and effectively utilise silence when speaking. Powerful presenters have mastered this. They know that to influence and persuade an audience you need to provide them “thinking time” during a presentation. Powerful and persuasive presenters are comfortable standing in front of an audience and saying nothing for three or four seconds to give provide them powerful reflection time.

Tell great stories
All of the greatest lessons in life have been shared across the generations by the use of stories. Powerful presenters share this ethos, and ensure that the key ideas and messages they want to influence an audience is encapsulated in a story. They have mastered the telling of those stories to maximise audience emotional attachment to their message – massively increasing their ability to sell and influence!

Create engaging images
A skill required to tell great stories and deliver persuasive presentations is to paint pictures in the minds of each audience members. Powerful presenters have learnt the literary devices and utilise the english language as they deliver their presentations to allow the audience to visualise what they are saying without the need to rely upon artificial visual aids.

Use their Voice
Powerful presenters utilise the full range of vocal skills to influence their audience. The start with a friendly and conversational tone, and over the course of their presentation they vary their rate, their pitch, and the tone to complement the ideas and words they are saying.

Gesture Purposefully
Dr Albert Mehrabin, the author of Silent Messages estimates that 93% of communication is non verbal (i.e. facial expression, posture, and gestures). Power Presenters know that the non verbal aspects of their delivery will either assist them in achieving their presentation goals or it will present them. Rather than delivering a presentation with nervous gestures Power presenters have mastered their body and the skills required to deliver an influential presentation. They present with a confident and strong posture, appropriate gestures and facial expressions that complements and enhances the words they are saying.

Make Eye Contact
We judge the authenticity and trustworthiness of a speaker, and people we meed generally, by their ability to make and maintain eye contact. Powerful presenters know that no matter the size of the audience they need to establish a connection with their audience through eye contact if they wish to influence their thinking. They have mastered the art of making the connection with the eyes and sustaining it long enough with the individual without making the audience member to feel uncomfortable.

If you start to hone and develop the habits described you will find yourself becoming more influential and persuasive when you are selling your products, services, or ideas. If you would like help with your speaking and sales skills check out my Sales and Speaking Mastermind Program which will enable you to quickly advance your abilities in each of the habits above, plus more.

About The Author

Mark Kyte

Mark Kyte is a public speaking mentor and founder of the Public Speaking Skills Academy. Mark loves helping clients achieve dynamic results that help them increase their influence and get more clients. Read more of his blog and if you like what you see check out the mentoring programs.