It is harder to reach your clients with your marketing messages today. Live video has an interactive dynamic that is disrupting traditional marketing because it provides an interruptive and interactive opportunity to engage with your clients. Why, because Facebook Live and Periscope notify your followers when you are live and provides the opportunity to interact with you as you deliver your content. What a great marketing opportunity!
However, you have to be sharing the information that your clients want to see and hear to get them to watch and listen. If they have no interest in the topics you are discussing on live video they wont interrupt what they are doing to join your live event.
Here are several ideas that you can use to start creating your own live videos for Facebook, Periscope, or any other live video medium…
Find the blog entries that have attracted the most interest and discuss them on live video. You can repurpose the content and discuss it live on camera. Alternatively you can take one aspect of the article and do a deep dive on that. Invite comments and conversation from your audience.
Look at your competitors blogs and take the same approach as above. Find their popular blog entries and present a live video on those topics. Discussing your perspective and view point.
Amazon Book Titles
Check out the most popular books in your niche and use the titles as inspiration. The titles of the books can be adapted and presented as a live video where you discuss and share your expertise on the topics. If the topic is too broad you can break it out in a series of live videos (hint: look at the chapters in the book…).
Amazon Book Reviews
For each successful book in Amazon there are range of opinions shared about the book in the reviews. Some good. Some bad. Each tells you what people enjoyed reading about and what they thought was lacking in the book. Every review will give you an insight into what your audiences wants to read (and watch a video on).
Your existing clients
Ask your existing clients what they would like to find out about. Are there questions you regularly answer for them? They are your greatest source of information on your target audience. Don’t be afraid to ask them. You can guarantee your future clients have exactly the same questions as your current clients.
There are many different angles you can take with each of the 5 ideas above. The potential topics are endless. As you develop a greater following and get more interaction with your audiences they will tell you the topics they want to hear about in future “shows”.