Webinars and online meetings present a unique challenge in how you keep your participants and your attendees interested and occupied in the event that you are conducting, so in today’s quick tip, I am going to share with you three simple techniques that will help you keep your webinar attendees or your online meeting participants actively engaged in what you’re saying and what you’re trying to achieve.
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The first step is remembering a webinar, an online meeting, is a completely different event. In a in-person event, you can make eye contact. You have that peer pressure that exists to keep people actively engaged. In an online event, people can easily be distracted by their Facebook accounts, by their social media, by emails, by anything else that’s in their vicinity, and you have very little control over it.
What you do have control over though is a technique to keep them engaged.
Engage the Eyes
Firstly, make sure that their eyes are engaged, so if you’re presenting a PowerPoint on screen, keep it text light, image heavy. Keep it actively changing, so that it gets people constantly engaged. You’ve gotta treat this almost, in one sense, a bit like a TV show, gotta keep that screen image moving and changing to keep people engaged.
Engage the Ears
Secondly, you’ve got to engage their ears as well, so that means using stories, keeping them actively listening to what you’re saying, so using voice modulation, stories, and asking pertinent questions. When I say pertinent questions, they’re you-focused questions. If you want to know more about those, check out my Speak to Influence programme. There we go into a lot of detail around you-focused questions, and how you can incorporate them.
Engage the Fingers
And thirdly, and most importantly, don’t forget these things here. Keep their hands occupied. When you ask questions, when you are engaging with them verbally, prompt them and ask your meeting attendees to actually type in answers. You use the chat facilities that are available within most webinar and online meeting tools so that you keep them engaged.
So remember to engage your audience and keep them interested in your webinar or online meeting, keep their eyes engaged, keep their ears engaged, and keep their fingers active.
If you want more help, check out the other tips here at Public Speaking Skills Academy. We have a range of articles, videos that will help you not only increase your influence, it will help you increase your impact, become the trusted authority in your field, and ultimately increase your income.