Three Techniques to stand out from the competition when you speak

Whether you like it or not you are competing with many factors to get the attention of the people you want to reach and influence. From the events occurring in their lives, the simple distractions (like their phones), through to your competitors there are many distractions that will keep the attention of your audience away from you.

There are three, very simple, techniques that you can employ to get and maintain their attention. The great aspect of this is that when you get and keep a hold of the attention of your audience you will immediately place yourself above the competition who have struggled themselves to get the attention they crave.

Deliver with Passion

The first technique to stand out is to deliver your presentation with passion. Too many presenters deliver their pitch without any enthusiasm and energy – trying to avoid appearing like a over enthusiastic info commercial style sales person.

And, I get it.

But, if you display surpassed or no enthusiasm for what you are presenting how can you expect any audience to get enthused enough to invest in your product, service, or idea? There is nothing wrong with genuine enthusiasm. Everyone sat in your audience will respect and enjoy genuine enthusiasm (audiences have finely tuned senses to know when someone is a fraud). So, if you have a passion for the topic you are presenting let it shine through. Smile, move with energy and purpose, and let your voice reflect your energy for the subject.

 

Make Eye Contact

There is a lot of bad public speaking advice, from imagining the audience naked to look just above the heads of the audience – they will never know you are not looking directly at them!

What a load of rubbish!!!!!

If you have children you’ll recognise how bad that piece of advice is. The easiest way to identify if your child is lying to you is to get them to look you in the eye whilst they tell their “story”. If they are lying invariably they look away from you.

You need to make definitive eye contact with the people in the room. They will judge your authenticity by your ability to look them in the eye. If you avoid making any eye contact with them you deny them the opportunity to establish a connection with you and assess your honesty and authenticity. Without establishing this connection and assessment you will struggle to persuade them to pursue the ideas or products you are trying to sell them on.

Pause and be Silent

The most powerful sound in speaking is silence. It allows two things to occur. Firstly it presents you as a polished and powerful speaker who is professional in your delivery. Why and how?

Well, not many speakers are comfortable standing in front of a group of people with no sounds emanating from their mouth. There isa natural temptation to fill the silence with words… By saying nothing you elevate yourself as a speaker.

Secondly, and more importantly, you allow the people listening to you the opportunity to digest the important points you have just said. If you can incorporate a pause after you have said something you would really like the audience to remember or digest you will soon discover that your pitches become more impactful because your audience members had really digested and understood your major points.

 

If you can deliver your pitch with passion, establish and maintain eye contact with your audience, and get comfortable with silence when you speak you will find yourself becoming a more persuasive presenter. And you will reap the rewards for your efforts – and that will definitely help you stand out from the crowd.

About The Author

Mark Kyte

Mark Kyte is a public speaking mentor and founder of the Public Speaking Skills Academy. Mark loves helping clients achieve dynamic results that help them increase their influence and get more clients. Read more of his blog and if you like what you see check out the mentoring programs.