Satisfaction concept

Getting to Yes!

What is your goal when you deliver a presentation? Is it to not make a fool of yourself? Is it just to get through it as quickly as possible and sit down? Or, is it to get a room full of people agreeing with you?

If it’s not the latter – you need to re-evaluate your focus?

The goal for most presentations is to get a room full of people nodding their head in agreement. It’s a wonderful feeling for the speaker who knows that he or she now has an army of people who agree with their position or proposition.

Easy to say – harder to achieve. But, NOT, impossible!

For any presentation, if the presenter has done their homework having an audience sit there and nod their heads in agreement is a realistic goal. They simply need to follow the steps below:

 

Know the audience

Take the time before you start to write your presentation or pitch and investigate who is in the audience. Who are the key players, what is their background, and what is their focus at the moment.

 

Tailor your message

Now you know who the audience is you must tailor EVERYTHING to them. This means that every point, every supporting argument, and every word you say must be selected because it is the best point, argument, or word that will influence that audience.

 

Connect with the audience members before, during, and after

There’s the business adage that people do business with people they like, know, and trust. In public speaking we can alter that adage slightly to read audiences will agree with presenters they like, know, and trust. With this in mind you need to work hard on the trust factor. The great thing is that you can build a connection and establish trust long before you start your pitch. I always encourage clients to meet and greet audience members as they walk into the room. This builds a connection right from the start, and you; as the presenter will simultaneously display an air of confidence (even if you’re terrified!).

 

Getting an audience to a point where they say “Yes!” requires work. But the feeling of having an audience agree with you is FANTASTIC (and the signed order at the end of the presentation is a nice reward to!!). It is achievable if you follow some simple steps and do the work required before you start speaking.

About The Author

Mark Kyte

Mark Kyte is a public speaking mentor and founder of the Public Speaking Skills Academy. Mark loves helping clients achieve dynamic results that help them increase their influence and get more clients. Read more of his blog and if you like what you see check out the mentoring programs.